5 Color Palette Ideas

Sep 4

Not knowing what colors you want your content to be can feel super overwhelming. I don’t know about you but I tend to spend a long time looking at inspiration for the perfect color palette all the time.

It’s pretty common knowledge that color directly influences your energy/vibe…but did you know that it also plays a major role in your brand identity? The right choice of colors will entertain and captivate your audience-this aids in audience retention and gives your brand a better platform via your color selections.

The right color palette will entertain and captivate your audience and show off your brand's identity in a way that words would never. To stand out against your competitors and to ensure consistency across all your marketing materials. Said consistency is what will aid in audience retention and is what will build up your digital credibility. You must put aside some time and energy into creating an effective color palette.

Below you can find five color palettes that I designed for you on Illustrator. I used photos that I gravitated to and used the eye drop tool to pull the colors that spoke to me out of the photo. After I selected my colors, I combined the photo that inspired me and the colors/hex codes for your reference. You can either use these color schemes or use my palette boards as inspiration so that you can make your own.

If you end up making a color palette, do send it my way- I would love to see what you come up with.